The methodology professional programs always had. Now for every discipline.

Law has moot court. Medicine has the standardized patient. Friction Labs gives every faculty member the power to make thinking visible, assessable, and real.

01

Choose a Simulation

Select from our library of pre-built Friction Bots or work with us to design custom scenarios aligned to your curriculum.

02

Prep students

Share a mission briefing with students. Review and prepare strategies. Discuss and prep for the simulation.

03

Assign to Students

Integrate into graded coursework with clear learning objectives. Students engage with an AI that challenges, not helps.

04

Review Transcripts

See exactly how each student navigated difficulty. Grade cognition — persistence, clarity, adaptability — not just content.

A few examples...

01

The Resistant Buyer

02

The Unconvinced Expert

03

The Smooth Pharma Rep

+ A library of over 100 to choose from

What educators are saying

"AI Friction Labs offers simulations that surface my student's thinking in ways I never imagined. I can now provide a practice ground for my students to test and train themselves in real-life scenarios in ways that are both engaging and meaningful.”
Professor Cliff Hurst
Ohio Wesleyan University - Marketing and Entrepreneurship
“It does help me to see more of their proficiency versus their performance because I, as the teacher, know exactly what we've been working on and what they can do. So it was helpful to have something that's already pre-loaded in there and gives them that space that it's not going to break down.”
Emily Caseres
Spanish Teacher, Pinkerton Academy